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Jon's Homeschool ResourcesVendor Ads - Rate Sheet
This page is about ads on the Vendor Ads page. See the Classified Ads page for information about ads that run on the regional pages.
Display ads can have a banner up to 400x100, and can have up to 250 words of ad copy. The ad copy appears in plain text, under the banner GIF. Ad copy can contain HTML links, and can use limited markup like bold and italic.
Text ads
Text ads have up to ten words of bold name, and up to 100 words of ad copy.
The ad copy appears under the bold name.
This is one of the oldest and largest homeschooling sites on the Web. There are hundreds of links to my homeschooling pages, and I've have been listed in several books and many newsletters. If you're trying to reach a national (or international) audience of homeschoolers - from unschoolers to school-at-homers, from agnostics to fundamentalists - you belong on my Homeschool Vendor page. If you want to offer classes or other services to homeschoolers in your area, you belong in my (Real Soon Now!) classified ad section. Over the year from early August 2002 to early Aug 2003, my main page averaged over six hundred hits a day, with seasonal variation. The main Vendors page was the eighth most popular page on this site, running around 40 visitors a day. Roughly half those visitors then visited the actual Ads page, making it the 25th most popular page on this site. That's 20 families a day who want to buy homeschooling products.
All ads must be paid in advance, via a check made out to Midnight Beach and mailed to Midnight BeachIt will generally be easier for you and for me if you send your ad copy and images via email - but if you prefer, you may send them with the payment, on a Windows-readable CD-ROM (or even floppy disc). All ads must have
Display and icon ads must be accompanied by an image, or by a URL where I can get the image. All images will be copied to my server for the life of the ad. Ad copy is optional for all ads, but I can't imagine that icon or text ads will be very effective without any text. The 250/100/100 word limits include visible text - that is, HTML tags are not included in the word count. Sending your ad copy via email is the best way to eliminate transcription errors. A response URL is optional for all ads. For display and icon ads, the URL will be linked to the image; for text ads, the URL will be linked to the bold name.
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Readership
Who sees your ad?
The Vendors page
is the seventh most popular page on
this site.
Zipf's Law
On an annual basis, the main page
average hits per day is in the low six hundreds, with seasonal variation.
The main Vendors
page averages around 40 hits per day - and the actual Vendor Ads page runs around half that.
Those 20 visitors
That's 20 families a day who are looking for homeschooling products.
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